objective
Create an OOH campaign that speaks to older Gen Zs and younger Millennials to show them that Kraft Mac & Cheese is there for them whenever they need some reassuring comfort.
rationale
In today’s fast-paced world, comfort food like Kraft Mac & Cheese provides emotional reassurance for stressed Gen Zs and Millennials. Using fortune cookies as a symbol of light-hearted wisdom, I reminded them that, no matter the chaos, Kraft Mac & Cheese is always there for comfort.