objective

To create a campaign that raises brand awareness for Olipop, by highlighting the balance between Olipop’s health benefits and great taste. End Product: 3 digital ads with a connected concept and tagline.

rationale

This campaign highlights everyday frustrations—like a distracted barista or an inconsiderate roommate—and contrasts them with the consistent, feel-good benefits of Olipop. By emphasizing how Olipop “treats you better,” the campaign showcases the brand’s unique balance of great taste and health benefits. It positions Olipop as the refreshing, healthier choice that genuinely cares about giving you a better experience in a world full of letdowns.

Team Members: Ashlyn Druen and Isabella DiMeglio