objective
Raise awareness of Warby Parker and position them as the stylish, affordable eyewear brand with a conscience. Connect personal style to social impact, empowering consumers to "Look Good" while supporting a good cause.
rationale
This campaign connects personal style with social impact by visually linking the purchaser of Warby Parker glasses with the recipient of a donated pair, showing how each purchase makes a difference in someone’s life.
Team Members: Ava Schnieder, Bennett Piper